Our most popular articles
Hanbang: natural luxury for your skin
Dive into the most treasured tradition of Korean skincare! Hanbang blends powerful natural ingredients like ginseng, centella, and mugwort with modern research, resulting in skin that is radiant, balanced, and full of vitality. Discover products that nourish, calm, and strengthen your skin with visible results.
12 K-Beauty Trends for 2026
What does the future of beauty look like? Korean cosmetics remain at the forefront of trends, and 2026 brings innovative ingredients, new skincare technologies, and makeup styles that will inspire the world. Discover the 12 hottest trends and stay ahead of the curve!
Winter Beauty Tips
Winter brings cold air and dry indoor conditions that challenge your skin and scalp. This article shares the best tips to keep your face, body, and hair healthy throughout the frosty season – from gentle cleansing to hydrating products. Read on and pamper yourself during winter’s challenges!Articles
A short guide to choosing the right Korean face masks for different skin types, as well as instructions for the correct use of a sheet mask.
Korean cosmetics have become a global phenomenon thanks to their innovative products and effective ingredients and formulations. But why?
Korean cosmetics are known for innovative compositions and effective ingredients that offer versatile solutions for...
Everything you need to know about the skin barrier: Damage, symptoms and treatment The role...
Do you want to get the glass-skin that Koreans strive for, which is glass-like clear, glowing, dewy, healthy and smooth? Read more!
You are certainly more familiar with fermentation as part of the food preparation and preservation process, but did you know that fermentation also has excellent benefits as part of skin care?
The biggest trends in Korean cosmetics in 2024 are e.g. aegyo-sal and cherry lips makeup. See the year's trendiest makeup looks, skin care ingredients, products and brands.
Many suffer from dry or at least drier skin during winter months, when the weather conditions...
In the article, we summarize what hyaluronic acid is and what its benefits are in skin care. Does hyaluronic acid have side effects and can it be used during pregnancy?
In the article, we go through skin care using Korean cosmetics from a child to the age of 70. Among other things, we give tips on what to consider when building a twenty-something skin care routine and which well age active ingredients should be included in the skin care routine when the first signs of aging start to appear.
How do I know what skin type I have and how does it affect the choice of skin care products? In this article, we aim to provide simple and easy-to-understand instructions for treating each skin type, as well as product recommendations, of course.
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