Our most popular articles
Skincare in autumn
Autumn brings new challenges for your skin – dryness, chilly air, and temperature changes can take you by surprise. Check out our tips in the article and learn how to keep your skin healthy all season long!
Korean skincare routine
Learn the Korean skincare routine and how you can benefit from it with just 3 steps.
Use of ampoule, serum and essence
If you want to get more out of your skin care routine, add an essence, serum and/or ampoule to it.Articles
Men's skincare is not complicated – it is part of well-being, just like exercise or nutrition. From the perspective of Korean cosmetics, skincare is everyday self-care that is meant for everyone. This article covers the characteristics and needs of men's skin, different skin types, and a simple routine to get you started easily. You will also get tips on choosing the right products and solutions to common challenges such as skin irritation caused by shaving, impurities, and dry skin. Once you learn to know your skin, caring for it also becomes a simple and pleasant part of daily life.
Azelaic acid is one of the most versatile ingredients in skincare – and now it is one of the rising star ingredients in Korean cosmetics! This ingredient gently yet effectively balances the skin: it reduces redness, prevents pore clogging, evens out skintone, and soothes the skin. In this article, we explain how azelaic acid works, , and how to use it as part of your daily routine. Additionally, we share the best K-beauty product recommendations for different skin types – because healthy, glowing skin doesn't need K-drama 💕
A cosmetic ingredients list can look like a secret code, but understanding it helps you make smarter choices and get to know your products better. In this article, we dive into how ingredients are listed, what a product’s composition can reveal, and how to identify elements such as emollients, emulsifiers, and active ingredients. Once you learn to read an INCI list, you can shop for cosmetics more consciously – without unnecessary confusion ✨
How is Korean cosmetics imported? The matter is not as simple as ordering products online – it requires good relationships, knowledge of the law, and time. Do you want to know how importing is carried out? This article explores the process and why responsible importing is also in your best interest 💜
Your skin's needs are constantly changing, and your menstrual cycle also affects its condition. How can you care for your skin's shifting needs, and what are the different phases of the cycle? Check out our research-based tips in this article! 💫
PDRN has become one of K-Beauty's most talked-about anti-aging ingredients – but is it really true that it is extracted from salmon sperm? We clarify the myth and explain its real benefits for the skin.
If you are new to Korean makeup and are wondering "what is cushion foundation?", read our easy guide here. Learn how this innovative, nourishing product can revolutionize your makeup routine with tips and products from our extensive K-beauty selection.
Ethics and transparency are among the greatest values in beauty today. However, there is a lot of uncertainty regarding animal testing and cruelty-free labels - in this article, we will discuss the history of animal testing and address the current situation of animal testing in the EU and Korea 🐰
Gradient Lips und Cherry Lips sind zwei der heißesten Lippen-Trends in der K-Beauty-Welt. Der eine schafft einen romantischen, natürlichen Look, während der andere den Lippen Fülle verleiht. Erfahre, wie du beide Styles zu Hause umsetzen kannst und welche Produkte dir helfen, das perfekte Ergebnis zu erzielen!
Skincare trends for 2025! 🌟 PDRN, azelaic acid, ectoin, PGA, and exosomes – explore these powerful ingredients and find the best match for your skin.
VT Cosmetics revolutionizes skincare with innovative products like the Reedle Shot line and traditional ingredients such as centella asiatica. From microneedling to daily sheet masks – you will find products for all skin types and every skin need!
Collagen has long been known as an must have ingredient for aging skin, but what is the truth about collagen? Is it the OG anti-aging ingredient what we thought it was? Discover the real benefits of collagen in skincare and what the best collagen product is for you!
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