Our most popular articles
Hanbang: natural luxury for your skin
Dive into the most treasured tradition of Korean skincare! Hanbang blends powerful natural ingredients like ginseng, centella, and mugwort with modern research, resulting in skin that is radiant, balanced, and full of vitality. Discover products that nourish, calm, and strengthen your skin with visible results.
12 K-Beauty Trends for 2026
What does the future of beauty look like? Korean cosmetics remain at the forefront of trends, and 2026 brings innovative ingredients, new skincare technologies, and makeup styles that will inspire the world. Discover the 12 hottest trends and stay ahead of the curve!
Winter Beauty Tips
Winter brings cold air and dry indoor conditions that challenge your skin and scalp. This article shares the best tips to keep your face, body, and hair healthy throughout the frosty season – from gentle cleansing to hydrating products. Read on and pamper yourself during winter’s challenges!Articles
The 2026 K-beauty trends are built around holistic well-being, biotechnology, and personalized beauty. In skincare, the focus is on prevention, sensoriality, and longevity thinking; in makeup, relaxed self-expression and skincare benefits; and in haircare, scalp health and glass hair aesthetics. Korean cosmetics continue to lead globally, combining technology, science, and aesthetics in a way that meets consumers' growing expectations – read the article where we compile the 12 biggest trends for 2026!
Does your hair feel thinner now that fall is coming? Many people experience increased hair loss in the fall, but don't worry – it's completely natural! In this article, you will get tips on how to strengthen your hair and take care of the scalp, as well as product recommendations to help keep your hair healthy and strong.
We answer all the biggest hair care questions: What is hair really, does hair need double washing and is it necessary to use a conditioner?
And are Korean hair care products also suitable for Nordic hair types?
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