Our most popular articles
Hanbang: natural luxury for your skin
Dive into the most treasured tradition of Korean skincare! Hanbang blends powerful natural ingredients like ginseng, centella, and mugwort with modern research, resulting in skin that is radiant, balanced, and full of vitality. Discover products that nourish, calm, and strengthen your skin with visible results.
12 K-Beauty Trends for 2026
What does the future of beauty look like? Korean cosmetics remain at the forefront of trends, and 2026 brings innovative ingredients, new skincare technologies, and makeup styles that will inspire the world. Discover the 12 hottest trends and stay ahead of the curve!
Winter Beauty Tips
Winter brings cold air and dry indoor conditions that challenge your skin and scalp. This article shares the best tips to keep your face, body, and hair healthy throughout the frosty season – from gentle cleansing to hydrating products. Read on and pamper yourself during winter’s challenges!Articles
Soonding is a Korean skincare brand that represents the gentlest trend in K-beauty: a strong skin barrier, a simple routine, and active ingredients suitable for sensitive skin. Fragrance-free and vegan products provide soothing moisture for all ages – without anything extra.
How to create a simple and easy skincare routine? Check out our beginner-friendly tips for starting a skincare routine and avoid the most common mistakes. Also explore our skincare starter kits, each providing tips for the best products according to your skin type!
Men's skincare is not complicated – it is part of well-being, just like exercise or nutrition. From the perspective of Korean cosmetics, skincare is everyday self-care that is meant for everyone. This article covers the characteristics and needs of men's skin, different skin types, and a simple routine to get you started easily. You will also get tips on choosing the right products and solutions to common challenges such as skin irritation caused by shaving, impurities, and dry skin. Once you learn to know your skin, caring for it also becomes a simple and pleasant part of daily life.
Azelaic acid is one of the most versatile ingredients in skincare – and now it is one of the rising star ingredients in Korean cosmetics! This ingredient gently yet effectively balances the skin: it reduces redness, prevents pore clogging, evens out skintone, and soothes the skin. In this article, we explain how azelaic acid works, , and how to use it as part of your daily routine. Additionally, we share the best K-beauty product recommendations for different skin types – because healthy, glowing skin doesn't need K-drama 💕
Your skin's needs are constantly changing, and your menstrual cycle also affects its condition. How can you care for your skin's shifting needs, and what are the different phases of the cycle? Check out our research-based tips in this article! 💫
Ethics and transparency are among the greatest values in beauty today. However, there is a lot of uncertainty regarding animal testing and cruelty-free labels - in this article, we will discuss the history of animal testing and address the current situation of animal testing in the EU and Korea 🐰
Skincare trends for 2025! 🌟 PDRN, azelaic acid, ectoin, PGA, and exosomes – explore these powerful ingredients and find the best match for your skin.
Aging skin deserves special care! Yeppo & Soonsoon cosmetologist shares the best product recommendations and expert tips for achieving a timeless glow.
Do you dream of bright, smooth and glassy glowing skin? Check out our esthetician's best skincare recommendations to achieve Glass Skin. The tips are tailored for different skin types: acne-prone, combination, dry, sensitive and aging skin.
Hyperpigmentation, i.e. skin color defects, is a common and challenging skin problem. What causes hyperpigmentation and how can it be treated? Let's delve into the topic for a moment and after reading the article, you've got the tools to tackle hyperpigmentation!
How to adjust your skincare as temperatures drop? When humidity decreases, your skin needs extra care to maintain its moisture and protective barrier. Discover the best tips to keep your skin soft and supple during the cold months, including recommendations for cleansing, hydrating products, and effective sheet masks. Keep reading to give your skin the love it deserves this fall! 💜
How to take care of the skin during pregnancy and breastfeeding? Many surprising things can change during pregnancy and the skin can show symptoms in different ways. Which products are safe to use and which ingredients should be avoided?
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