Those with sensitive skin may sometimes struggle with which products or ingredients they dare to try. Many trendy products and brands promise quick results, but the ingredients used – even if effective and interesting – can be too much for sensitive skin. Does your skin often sting after applying a new product? Do you notice your skin reddening easily? Perhaps your skin itches or even becomes inflamed easily?

In that case, your skin may be sensitive – but that does not mean you cannot still use high-quality and effective skincare products. This is where a brand steps onto the stage whose story is based on gentleness and softness: Soonding.

Soonding: the story

The story of Soonding is based on the need to bring gentle and effective products to sensitive skin, regardless of age. Nothing that the skin does not need – only gentle, non-irritating ingredients. Soonding is a fragrance-free and vegan brand whose mission is to keep everyone’s skin strong and well protected.

Cosmetics is one of the fastest growing trends, and skincare is now started at an increasingly younger age. Soonding wants to ensure that even sensitive young skin can use cosmetics that do not take unnecessary risks and are genuinely safe.

Many may remember their first cosmetic products: harsh scrubs, cleansing products that left the skin so tight that speaking hurt, and no routine for moisturizers or sun creams at all. Fortunately, in 2026 many things are better! On the other hand, the risk has also turned the other way – young skin may be exposed to overly strong active ingredients and unnecessarily multi-step skincare.

However, young skin does not need much: cleansing, moisturizing, and protection are enough. Soonding represents a simple and effective skincare routine – nothing unnecessary, only what is needed for every skin type.

Soonding product line

In the Yeppo&Soonsoon selection, you will currently find three Soonding products: a toner, a serum, and a moisturizer. Let’s take a closer look at these products!

Coconut Rice Milk Toner

The milky toner is a perfect multi-use product, easy to layer and bring just the ideal amount of moisture to the skin. Coconut Rice Milk Toner contains coconut extract, rice, which is one of the most popular Korean hanbang ingredients, firming peptides, skin-strengthening ceramides and panthenol, as well as skin-brightening and evening niacinamide.

The cooling and lightly moisturizing serum is primarily intended to soothe irritated skin and bring fresh water moisture. The gel-like serum turns watery when in contact with the skin and provides immediate cooling and hydration to the skin. This product is especially perfect for oily and blemish-prone skin that only needs light moisture. The serum contains coconut extract, soothing centella asiatica, and the ALPANTHERA™ complex, which combines ceramides, squalane, and panthenol into one effective ingredient that strengthens the weakened skin barrier.

Questions about Soonding

Is Soonding meant only for young skin?

Not at all! The ingredients in the products are versatile and contain properties beneficial to all.

Are Soonding products made in Korea?

All Soonding products are designed, made, and tested in South Korea.

Can I combine Soonding products with other products?

Soonding products are gentle and therefore suitable to use with many other products. It is easy to add one or more Soonding products to your routine without fear that the ingredients would not suit each other.

Are the products suitable for pregnant and nursing women?

The ingredients in the products are generally well tolerated, and there are no general restrictions regarding pregnancy. Many switch, for example, from retinols to peptides, so this may be a workable solution. However, always consult your own doctor before deciding which products are best for you during pregnancy and nursing.