Our most popular articles
Hanbang: natural luxury for your skin
Dive into the most treasured tradition of Korean skincare! Hanbang blends powerful natural ingredients like ginseng, centella, and mugwort with modern research, resulting in skin that is radiant, balanced, and full of vitality. Discover products that nourish, calm, and strengthen your skin with visible results.
12 K-Beauty Trends for 2026
What does the future of beauty look like? Korean cosmetics remain at the forefront of trends, and 2026 brings innovative ingredients, new skincare technologies, and makeup styles that will inspire the world. Discover the 12 hottest trends and stay ahead of the curve!
Winter Beauty Tips
Winter brings cold air and dry indoor conditions that challenge your skin and scalp. This article shares the best tips to keep your face, body, and hair healthy throughout the frosty season – from gentle cleansing to hydrating products. Read on and pamper yourself during winter’s challenges!Articles
Thorough cleansing of the face is the foundation of Korean skin care! Gentle yet effective cleansing removes makeup, sunscreen, and dirt without drying the skin and helps other care products absorb better. Learn the best techniques and tips suited for you in this article! Find a cleansing product suitable for your skin type and build a working K-beauty skin care routine starting with clean skin.
Soonding is a Korean skincare brand that represents the gentlest trend in K-beauty: a strong skin barrier, a simple routine, and active ingredients suitable for sensitive skin. Fragrance-free and vegan products provide soothing moisture for all ages – without anything extra.
How to create a simple and easy skincare routine? Check out our beginner-friendly tips for starting a skincare routine and avoid the most common mistakes. Also explore our skincare starter kits, each providing tips for the best products according to your skin type!
Discover the beloved favorite products of Korean cosmetics – in this article, you will find the most popular skincare and makeup products of 2025 and the reason for their popularity! Is your favorite among them?
The 2026 K-beauty trends are built around holistic well-being, biotechnology, and personalized beauty. In skincare, the focus is on prevention, sensoriality, and longevity thinking; in makeup, relaxed self-expression and skincare benefits; and in haircare, scalp health and glass hair aesthetics. Korean cosmetics continue to lead globally, combining technology, science, and aesthetics in a way that meets consumers' growing expectations – read the article where we compile the 12 biggest trends for 2026!
In this article, we combine the best gift ideas for a lovely Christmas this winter 🎁🌟 No matter what sort of person the recipient is, here you will find comprehensive tips categorized by skin type and style! You will also find advice on which products to choose and what is trending now ❤️
Men's skincare is not complicated – it is part of well-being, just like exercise or nutrition. From the perspective of Korean cosmetics, skincare is everyday self-care that is meant for everyone. This article covers the characteristics and needs of men's skin, different skin types, and a simple routine to get you started easily. You will also get tips on choosing the right products and solutions to common challenges such as skin irritation caused by shaving, impurities, and dry skin. Once you learn to know your skin, caring for it also becomes a simple and pleasant part of daily life.
Azelaic acid is one of the most versatile ingredients in skincare – and now it is one of the rising star ingredients in Korean cosmetics! This ingredient gently yet effectively balances the skin: it reduces redness, prevents pore clogging, evens out skintone, and soothes the skin. In this article, we explain how azelaic acid works, , and how to use it as part of your daily routine. Additionally, we share the best K-beauty product recommendations for different skin types – because healthy, glowing skin doesn't need K-drama 💕
A cosmetic ingredients list can look like a secret code, but understanding it helps you make smarter choices and get to know your products better. In this article, we dive into how ingredients are listed, what a product’s composition can reveal, and how to identify elements such as emollients, emulsifiers, and active ingredients. Once you learn to read an INCI list, you can shop for cosmetics more consciously – without unnecessary confusion ✨
How is Korean cosmetics imported? The matter is not as simple as ordering products online – it requires good relationships, knowledge of the law, and time. Do you want to know how importing is carried out? This article explores the process and why responsible importing is also in your best interest 💜
Your skin's needs are constantly changing, and your menstrual cycle also affects its condition. How can you care for your skin's shifting needs, and what are the different phases of the cycle? Check out our research-based tips in this article! 💫
PDRN has become one of K-Beauty's most talked-about anti-aging ingredients – but is it really true that it is extracted from salmon sperm? We clarify the myth and explain its real benefits for the skin.
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