Missha

Missha was founded in 2000, and according to its brand philosophy, beauty is not a privilege granted only to a select few, nor is it an incomprehensible form of luxurious advertising, but part of customers’ everyday lives, regardless of how much time or money they spend. Drawing on data from more than 10 million customers, Missha develops safe, innovative, and advanced solutions to achieve the most effective results. The ingredients in its products are selected based on their efficacy, and only the most essential and highest-quality ingredients are included.