Hwarang'

Hwarang’ or 화랑품 in Korean

Hwarang's Korean name consists of two words: 화랑 (read as ”Hwarang”) and 품 (read as ”poom”, meaning an item or a thing) and thus means an item of Hwarang 🏹 At the same time hwarangpoom sounds similar to Korean word hwajangpoom #화장품, which means cosmetics. Hwarang' wanted to create cosmetics that make your skin stronger and more beautiful. Just like exercise makes your body stronger, using quality skincare strengthens and rejuvenates our skin.

History

A long time ago, in the ancient Kingdom of Silla, there was a group of royal knights called hwarang. They were not only well trained physically but also spiritually as they mastered many different kinds of arts such as horsemanship, meditation, dance and even polo to be able to protect their values.

Across Silla, hwarang were referred to as Flowering Knights (화 flower and 랑 corps) for their beauty and devotion to taking care of their body, which was a result of the young-yook-il-chi-sa-sang (영육일치사상) ideology of that time - within a beautiful body, rests a beautiful soul. Hwarang enjoyed frequent bathing ceremonies during which they pampered themselves with Korean traditional hanbang extracts and oils to make their skin radiant and healthy in order to reflect that inner strength.

Brand philosophy

Hwarang' aims to make all of us just as self-confident as hwarang knights and to remind us daily of how strong and powerful we really are. Hwarang' combines the best hanbang secrets told by our ancestors with the newest Korean innovations to create products that will help your skin be stronger.

Discover Hwarang products